For this project I rebranded KLM Royal Dutch Airlines. Also known as Koninklijke Luchtvaart Maatschappij. I have to say that I actually rebranded this airline twice. The first time I used a lion as the symbol. The lion is in the royal Dutch crest of Holland, but something just wasn't right. I must have reworked it a thousand times, and it just wasn't working. I then made the switch to the next national icon of Holland; the tulip. The tulip is the royal Dutch flower of Holland. The tulip symbol I designed is simple, and iconic of a tulip.